If you are a heart centered coach, consultant, holistic practitioner or a self-employed professional, today’s article might be the most important thing you read all year. In fact, if you apply what I’m about to share, you might just take your business or professional practice to a whole new level of success. Knowing this information earlier in my practice would have saved me a lot of time, energy, and possibly money along my journey as an entrepreneur.
What is a conscious, heart-centered business?
When I asked participants of a recent workshop I taught on this topic, the majority of people answered something like, “It’s a spiritually based business, that brings love and healing to people.” Though I believe that this answer is essentially right, my take on this is far more pragmatic…
You see, to me, living consciously means to live intentionally. This means, that everything I do has a bigger intention of reason behind it. And what makes a business conscious vs unconscious, is the degree to which there’s a clear intention for having the business in the first place. In other words, what is your business designed to do, achieve or support?
That brings us to what makes your business ‘heart-centered”. Though it’s true that the heart is the organ traditionally associated with love, what makes your business heart-centered, is that it exists as an expression of your core values or life purpose or simply, what is most important and meaningful to you, the main reason you’re here on this planet, and the unique gifts and talents you came here to share with others.
Combine these two together, and you now have what I call a ‘conscious, heart-centered business’, or a business that exists solely for the purpose of supporting what is most important and meaningful to you, including a lifestyle that makes you feel fully alive and amazing, so that you can express your unique qualities, creative gifts and talents in service of others.
What makes a conscious, heart-centered business different from other kinds of businesses solely designed to ‘maximize profits’, is that it is designed to support you first and foremost so that you can better support others. Take care of yourself, so that you can take care of others in the same way in which a newly developed heart first pumps blood to itself, before pumping it to the rest of the body.
Now, your conscious heart-centered business will be stable and strong when it is built upon what I call the four foundational pillars. What are these pillars? Let’s take a quick look at each of them.
The 4 Pillars of a Conscious Heart-Centered business
Purpose is both the heart and the heart beat of your business, or the reason why your business exists in the first place. To help you discover what this is for you, here’s some questions that you might want to explore:
- How aligned is your current business with your core values and life purpose?
- Is your current practice an expression of your values, mission, passion and gifts?
- What is your unique perspective, knowledge or skills that your business allows you to share with others?
Without people to serve, your business cannot exist. So, who are the people who you’re here to help and support? You want to get clear on who they are demographically and psychographically…
- Who are they? Where do they live? What do they do for a living? How old are they? Where do they go shopping? What kind of cars do they drive? Are they single? Married? Divorced?
- What do they believe about life? What is their view of the world? Where are they along their life’s journey? What do they value most?
Problems are your customer’s main, unmet need. People don’t buy coaching, or NLP or ‘healing’, what they buy is a solution to a problem they believe they have. Here’s some questions that will help you gain greater clarity:
- What are your customers main problems and unmet needs?
- Is this a problem (or goal) that they are willing to spend money to fix?
- How are they addressing this need today, however poorly?
Products or services are your proposed solution to your customers’ problems. They are what your customers will spend money on in order to meet their needs or reach their goal. Your product of service is also a vehicle for you to express your purpose in a way that is clear, concise, palpable, and can be exchanged for money. Some questions you’d want to answer:
- What makes your product, service or solution compelling?
- How will your customers benefit? Can these benefits be quantified?
- How is your solution different from other alternatives? (cheaper, faster, more efficient, ethical or sustainable?)
Like a table with four legs, having clarity on what these four pillars are in your current business or practice will give you a strong and solid foundation to then build a website, do your marketing, and create a business model designed for success. But leave one or two out, and you’ll end up with a business that is unstable or weak, and will not be able to fully support you or serve others effectively.
When I first embarked on the journey to becoming a professional coach I only had clarity about two of these pillars. I was very clear on my purpose and the products and services I wanted to offer, but lacked clarity on the specific people I am here to help, and the particular problems they face. As a result, my business struggled.
Once I got clear that I’m here to be a teacher of The Path of the Heart, and specifically support other heart-centered leaders, coaches, and entrepreneurs like you who want to create a conscious, heart-centered business and a lifestyle that is the highest expression of who you are, and came here to be, it became much easier to promote and sell my Heart Leadership Coaching and Training Programs.
What I sell, more than a product or a service, is a journey where I give you the tools and guidance so that you can finally start loving yourself enough to courageously go after 100% of what you believe in your mind and know in your heart is possible. A journey that will not only transform you, but also transform others around you.
Walking this journey, will allow you to experience what Whole Foods founder John Mackey describes as, “your work as your spiritual life, and your spiritual life as your work”.
Have an awesome week ahead, and as always, if you have any questions or comments about what I shared here today, feel free to reach out and connect with me. I’m here to help.
PS. Request my FREE guide to building a thriving heart-centered business that allows you to be you, serve others, and do what you love. Click here to learn more.
Here’s this week’s TLC’s… Tender Love and Care from the world-wide web to support you in loving yourself and others, creating health, wealth and happiness, and transforming yourself and the world.
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The ‘Other’ Four
The first time I read about conscious business stuff was in John Mackey’s book ‘Conscious Capitalism: Liberating the Heroic Spirit of Business’. If you’re a business owner, this book is likely to inspire you and change how you do things. Here’s an interview with the man himself.
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Want something to get you motivated and inspired? This video created by MATEUSZ is guaranteed to get your ass out of bed, and help you take the necessary steps to get to get you back on your path. Will work best after you’ve been kicked down.